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Cadbury Joy Chocolate Shoe Shop

Monday, 10 November 2014
In May this year we created a chocolate shoe shop for Cadbury for the Unwrap Joy Campaign, were you could win what brings you made out of 12 kg of Cadbury Chocolate! 

We created a vast range of shoes, boots and flip flops, all individually styled and sculpted from Cadbury Dairy Milk. We created zips, buckles, bows, flowers and laces from chocolate to make them look realistic. 
Using just chocolate we were able to create a leather and suede finish to the shoes and also add some edible gold colour details to make the buckles and zips look realistic.
We spent over 800 hours creating over 50 shoes.
We made court shoes, peep toe shoes, flip flops, ankle boots with zips and buckles, trainers, brogues, Chelsea boots, wedge sandals, each one in its own style. It was great fun to make.
To set the luxury shoe shop scene perfectly we worked with Russell Beck who created a fabulous luxury interior with gold and purple velvet lined walls and gorgeous gold gilt shelves to display the shoes.
See below for some images and links to articles about the Cadbury Chocolate Shoe Shop:
Cadbury JOY Boutique-553
Cadbury JOY Boutique-4
Cadbury JOY Boutique-544
Cadbury JOY Boutique-64
Cadbury JOY Boutique-532